Low Hanging Fruit

I have to admit that I have been a little curious about blogging, bloggers and the people who read them. If you’re reading this, then you are probably here because we share the same interests?
Firstly, I have worked in the beauty industry for the past 27 years, since the age of 14 actually, I was not a good student and the beauty industry gave me a sense of purpose and belonging. I have been fortunate to travel and my work has led me to people and places that I will always be thankful for their friendship and humbled by the experience each place has given me.
When you spend a lot of time working as I do, you become very close and attached to the people around you. When a close friend and co-worker became sick with cancer I became aware of the toxic ingredients that were in all of the professional beauty products I had used. Until then I had happily advised people to buy and encouraged them to buy with gusto. I was ignorant to the fact that I was selling you something that may not be the best thing for your health. I think a lot of hairstylists are sadly living this way today.
Over the years I have lost good friends and clients too many forms of cancer and being a fixer by nature I wanted to understand the ins and outs of what makes a beauty product and the effects it can have on our health.
To be honest I became pissed off when I started researching the common ingredients in beauty products and the alarming amount of carcinogens in them. I became a hairstylist who now feels guilty and enraged with the knowledge of what I was using on every one of my guests and planned on finding as many ways as I can to change the beauty industry’s way of thinking and giving the consumer a fair chance at actually using something that is good for them.
I started making hair products in my kitchen, at first they were not great and if anything they were not working the way I wanted them too. Then as most people such as me who have a curious nature find asking who, where, why and what questions not always enough. I readily admit I became obsessed with finding new ways to make natural products that worked the way I wanted them to so that I could use them in my salon. That was several years ago and at that time there was not the availability of some of the ingredients I sought, so I learned how to make them myself, step by sticky step.
My products are going through some difficult times, not because the product is bad, quite the opposite. I got really involved with making the best shampoo that it actually affected my personal and professional life in ways that make me cringe to think about as I write this to you.
I could not find a good investor and with my funds totally depleted I sadly got involved with a rogue investor who bullied me in to signing away my rights to my little home based empire. Thankfully at the time of writing this I have gained control of ownership and will soon be back to making my kitchen in to a regimented bubble making facility where the soft scented aroma fills my neighborhood.
I got a little off track … My opening statement about blogging and bloggers. I was not truly aware of ways that add agent’s work or what catch words they use to entice you in to consuming.
Before the proverbial crap went down with my company it was growing in recognition with the help of bloggers and the people who read them. Not truly understanding what the advantage of blogging was and does I went to Jayson who was originally hired as my marketing guy who explained what the term “low hanging fruit” means and how all the positive reviews that the wonderful bloggers have done to get my company name circulating the internet. Thank you ladies and gentlemen, you rock!!!
It has been suggested several times that I write a blog but in truth I have never thought that I really had that much to say that people would find interesting or noteworthy. I mockingly said this to Jayson who made me realize that a blog may not only be good for my company but with my knowledge of beauty products and the inside workings of the beauty industry I may have something to say after all?
So what I propose to do is to make a list of all those catch words, “hairstyles for hair, best conditioner, salons, shampoo with, shampoo, non-toxic shampoo…I could go on and on with all those thousands of other useful keywords and hope that we can learn something together about making products healthy and bring back the “care” in the words “beauty care”. Who’s in?